The first Kmart and the first Little Caesars were both built-in Garden City, Michigan. Little Caesars pizza was also included in many older, remodeled Kmart locations. Throughout the 1990s and early 2000s, Little Caesars were commonly found in Kmart stores, more specifically in Big Kmarts and Super Kmarts. Little Caesars sold its first franchise in 1962 and, by 1987, had restaurants in all 50 states. These include the Detroit Red Wings of the National Hockey League (whose NHL arena, as of 2017, is named for the pizza chain), the Detroit Tigers of Major League Baseball, Blue Line Foodservice Distribution, Little Caesars Pizza Kits, Champion Foods, Olympia Entertainment, Olympia Development, Uptown Entertainment, the Hockeytown Cafe (also the site of City Theater), and the Fox Theatre in downtown Detroit.
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manages professional services to companies owned by Marian Ilitch. The company also started using the updated Caesar in its advertising, replacing the more cartoonish Caesar that had been used in ads since the 1980s. In 2017, to coincide with the opening of Little Caesars Arena, the company launched a slightly updated logo, which removed Caesar's chest hair, updated the wreath, and updated the toga to have hidden letters spelling "LC" for "Little Caesars". The building was scheduled to be completed in 2018, but in October of that year, was pushed back due to construction delays. On January 31, 2016, it was announced that the proposed new Little Caesars Pizza Global Resource Center had grown by one floor to be a nine-story building at Woodward and Columbia Street. An overhead pedestrian bridge over Columbia Street was planned to connect the Fox with the new Little Caesars Global Resource Center, and workspace for an additional 600 jobs to be brought to Detroit over time. Intended to double the size of Little Caesars World Headquarters Campus, the new building's location was chosen near the Fox Office Center building, which houses both the Fox Theatre, and 186,000 square feet of office space for Little Caesars, and other Ilitch-affiliated ventures. On December 10, 2014, Little Caesars announced plans for a new eight-story, 205,000-square-foot Global Resource Center to be built at Woodward Avenue and Columbia Street in downtown Detroit. Little Caesars was among the first to use a new kind of speed-cooking conveyor oven, the "Rotary Air Impingement Oven". In 1998, Little Caesars filled what was then the largest pizza order, filling an order of 13,386 pizzas from the VF Corporation of Greensboro, North Carolina. The concept was successful enough to become a permanent fixture of the chain, and Little Caesars' business model has shifted to focus more on carryout. Starting in 1997, the chain introduced shaker boards to advertise their "Hot-N-Ready Pizza", a large pepperoni pizza sold for $5. In addition to pizza with "exotic" toppings, they served hot dogs, chicken, shrimp, and fish. Little Caesars has since discarded the unwieldy packaging in favor of typical pizza boxes. Customers could purchase the “Pan! Pan!” pizzas as part of the 2-for-1 deal, or mix and match with one pan pizza and one original round pizza.
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In 1988, they introduced a square deep-dish pizza called “Pan! Pan!”. Originally, the pizzas were served in a single long package (a piece of corrugated cardboard in 2-by-1 proportions, with two pizzas, placed side by side, then slid into a form-fitting paper sleeve that was folded and stapled closed). The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. The company is famous for its advertising catchphrase "Pizza! Pizza!", which was introduced in 1979.
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The same year the Little Caesar's logo became a 3D figure and was used in outdoor signage. The first Little Caesar's franchise location opened in 1962 in Warren, Michigan, and at the time was still called Little Caesar's Pizza Treat. The original store closed in October 2018. The first location was in a strip mall in Garden City, Michigan, a suburb of Detroit, and named "Little Caesar's Pizza Treat". Little Caesars Pizza was founded on May 8, 1959, by Mike Ilitch and his wife Marian Ilitch.